E-Commerce & Retail Tech

Tokopedia Enterprise Platform Transformation

Twelve custom enterprise systems, four business layers, and one end-to-end design, build and run partnership.

Client context

Where things stood.

Tokopedia, Indonesia's largest e-commerce platform.

Ascendiz served as the end-to-end design, build, and operational delivery partner for Tokopedia's custom internal enterprise software suite. Replacing standard off-the-shelf software with proprietary systems tailored to hyper-growth, the project spans 12 major enterprise applications operating across 4 strategic business layers.

The scope covered everything from the commercial frontline — ad sales and account management — down to the data warehouse and AI layer underneath every other system.

Architecture

Twelve systems, four layers.

LAYER 01 · COMMERCIALAd POSAccount CRMB2B ProcurementLAYER 02 · OPERATIONSHRISTokopedia AcademyWMSLAYER 03 · FINANCEFinance Info SystemGRCAsset ManagementLAYER 04 · DATAData WarehouseAI EngineNewscrawler
Four business layers — commercial, operations, finance and data — unified under one enterprise architecture.
Layer 01

Commercial & Revenue.

Point of Sale for Tokopedia Ads

Custom commercial interface managing internal ad space booking and ad account settlements.

CRM for Account Management

Unified account manager workspace tracking merchant partner lifecycles and retention.

B2B Procurement Platform

Automated vendor onboarding, RFQ generation, purchase order workflows, and contract execution.

Layer 02

People & Operations.

Human Resource Information System (HRIS)

Scalable core workforce platform managing employee lifecycles and payroll data.

Tokopedia Academy (LMS)

Enterprise learning management system for employee training, onboarding, and compliance certifications.

Warehouse Management System (WMS)

Internal fulfillment platform handling inventory allocation, picking workflows, and hub sync.

Layer 03

Finance, Risk & Assets.

Finance Information System (FIS)

Core general ledger integration, cost center tracking, and operational expenditure control.

Governance, Risk & Compliance (GRC)

Risk mitigation platform maintaining internal controls, audit trails, and policy compliance.

Asset Management System

Lifecycle tracking for thousands of physical IT assets, equipment, and office hardware across hubs.

Layer 04

Foundation — Data & Intelligence.

Datawarehouse & Analytics

Centralized enterprise data warehouse processing cross-platform metrics and real-time operational reporting.

AI Implementation Engine

Machine learning models embedded across internal workflows for anomaly detection and automation.

Newscrawler Media Intelligence

Automated web crawling system tracking industry trends, competitor movements, and PR signals.

Key technical achievements

12
Custom enterprise systems unified under one architecture
4
Business layers, from commercial frontline to the data lake
100%
End-to-end design, build and run ownership
Tech stack

What it runs on.

Backend
GoPostgreSQLKubernetes
Data
BigQuerydbtAirflow
Cloud
GCPTerraformGitLab CI

Facing something
similar?

Talk to an engineer